Smartwool - Women's Socks
WOW (Wool on Wool) Technology
How do we make SmartWool smarter? Try adding more SmartWool! WOW technology adds an additional layer of 100% SmartWool Duroyarn in the High Impact Zones to give the new PhD sock line up to 30% more durability. More wool is better in a bunch of ways. It increases durability, performance and comfort. And since WOW reduces nylon content, your long-lasting socks move moisture better and control temperature and odor more effectively as well. Last but not least, more wool means a more sustainable sock. Because wool is a renewable resource after all, and nylon isn't.